Go-to-Market plan and action
We analyze the situation, create a strategy and plan, and help you launch with a bang. Check how we helped Deel with their Go-to-Market in Finland!
Go-to-Market strategy and plan
1: Understanding
Assessing the business goals and strategy. Reviewing current marketing & communications – past activities, as well as assets, channels and product offering. Understanding the current external environment.
2: Strategy
Based on set goals and findings, creating required strategic marketing communications elements, ie. defining target audiences, creating key messaging, and deciding on marketing communications tactics.
3: Plan
Concrete plan for reaching key target audiences and meeting other goals. A clear plan for execution, division of responsibilities and timeline. Creating a structure on how to handle everything as efficiently as possible.
Go-to-Market activities
Networks
We discover the appropriate local networks and find ways to connect you with the right people in them.
Organizing events, joining local hubs or associations, hosting panel discussions – whatever works best in your case. We make it happen.
Awareness
Building awareness of your company or brand through marketing communications activities such as PR, influencer collaboration, or a creative campaign is one way of entering a new market and starting to build lasting relationships with a local audience.
Lead generation
Our performance marketing experts help with building your local pipeline. Working in sync with other go-to-market activities, this is a way of gently guiding the relevant leads towards your product or service.
Go-to-Market plan and action
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Understanding
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Strategy
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Plan
References
Lamia’s 10 first years in covers
Lamia is a digital growth company with some stories to share. Lamia turned 10 in the year 2022, and to celebrate the occasion, decided to
Deel took over Finland with their signature deel speed
Deel helps companies hire anyone in a new country in minutes and automate onboarding, payroll, and compliance. We at Bay Area helped Deel launch their
Taking Neste Easy Services To The Next Level After A Successful Pilot
Neste owns a chain of service stations, which is the largest chain in Finland. It has about 800 service stations, out of which 180 are cold
Contact us
Get in touch with us and have a quick chat about your needs.
Nina Enroth – nina@bayarea.fi